Our client, a Canadian-based affiliate marketing agency, turned to ITSDev for a new software to deliver. This time we have created a trendy MarTech solution Calloptimizer, a platform for ad campaign optimization and management.
Calloptimizer was designed to improve clients’ ROI, save time and get more money by improving the entire campaign process. The product was planned to be used exclusively for the internal needs of the company.
In order to minimize risks in digital product development, we started with the MVP stage, which took 2 months.
After that our team added the following features to the initial functionality:
Launch / suspension of marketing campaigns integrated into the system of resource traffic platforms;
Changes in bids / rates of advertising companies.
On the technical side:
– Laravel Vapor was selected for remote infrastructure management of servers and microservices;
– We integrated this platform with call trackers (Ringba, a call-tracking platform that we had developed for this customer).
The main functions of the system were added to the already existing ones:
Filtering by time zone;
Generating reports for clients online and many more.